Day to day, my role involves working closely with the marketing managers to deliver the execution of marketing activity across the portfolio, this includes everything from the TV campaigns you see, to online advertising, partnered promotions, social media, sampling, working with retailers (Woolworths and Foodstuffs) regarding in store and online marketing. My role also requires me to turn data to insight, champion launching new products, forecast, and manage budgets.
Graduate, Auckland
There are certain activities within the role that often feel repetitive and labour intensive, and may be better suited to be set up as a system generated software-based program, with the associate instead monitoring the software's upkeep and progression. Both roles do however, do bring a strong sense of satisfaction in completing work from all aspects of the business, as the role is internally and externally connected with varying departments.
Graduate, Auckland